What’s Going On?
The NFL Players Association (NFLPA) has partnered with a blockchain-powered live streaming service and says it will allow the exchange of group player rights for equity in the company.
Why Does It Matter?
The deal sees NFLPA acquire a minority stake in SportsCastr, a live streaming platform that enables users, fans or athletes to act as sportscasters to cover live sporting events, reported Investopedia. The investment is being made via the NFLPA’s OneTeam Collective early stage investment vehicle.
SportsCastr should get a boost from the NFLPA partnership if a significant number of players not only lend their rights to the streaming service, but also use it to provide live commentary as well as share personal insights, reported Forbes.
So What’s The Game Plan?
ACE Media, the NFLPA’s content and production arm, will collaborate with SportsCastr to produce NFL player and other athlete-driven content, reported Broadcast & Cable.
SportsCastr launched FanChain in June as a cryptocurrency developed for the sports market. FanChain allows SportsCastr users to earn tokens for participating on the platform. Tokens can be used to unlock premium NFL player content, purchase sports tickets or merchandise, and send virtual gifts to NFL players, reported B&C.
“Fans are looking for new ways to engage with the game of football and us, the athletes,” said NFL tight and SportsCastr investor and advisor Vernon Davis. “SportsCastr’s live stream platform is a cool and fun way for fans to add their own voice to games while engaging with players in a different way. As players we see the value in sharing more of our personalities and unique content with fans and we’re excited about where this live stream tech is headed.”